The Unsung Hero of Experimentation: The Control Set

In this article, We’ll explain the significance of control sets and the impact they generate when working with intelligence systems in a company. We will use examples from Simpl, a BNPL (Buy Now Pay Later) service, to illustrate their role in real-world applications. Control sets are often overlooked, but…

From Stethoscopes to PR Curves

A patient walks into Dr. House’s clinic coughing, feverish, and confused. Before anyone prescribes antibiotics, House leans back, smirks, and starts listing possibilities: infection, allergy, autoimmune flare, maybe even a rare parasite. This isn’t chaos—it’s differential diagnosis: a methodical, sometimes messy process of exploring every possible…

Optimising event parsing data-pipeline by 80%

The Data Platform team at Simpl is committed to delivering high-quality data with optimal latency to support critical business operations. Our ecosystem processes multiple batch and near real-time data pipelines that serve as the foundation for downstream teams including Analytics, Data Science, Fraud Detection, Risk Management and Business teams. In…

Hardware-Software Interface in Processors

Computers are fascinating machines, and the vehicle for a lot of the innovation that is happening today. Most software engineers write application programs in high-level languages and thus don't appreciate the layers beneath. This article delineates some details at the boundary of software and hardware. This article is…

Transaction Isolation Levels

In the world of relational databases, data integrity is paramount. To guarantee reliable processing of transactions, databases adhere to the ACID principles. Each principle plays a crucial role: * Atomicity ensures transactions are all-or-nothing. * Consistency guarantees valid states before and after transactions. * Isolation prevents concurrent transactions from interfering with each other.…

AI and the fort of consciousness

AI and the fort of consciousness Scientific advances "explain away" what is otherwise magical and metaphysical. In this article we explore how scientific advances in general and AI advances in particular are reducing the set of attributes we regard as uniquely human. Stars were thought by some ancient…