The Unsung Hero of Experimentation: The Control Set

By Nikita Gupta, Yash Vardhan Gupta on

In this article, We’ll explain the significance of control sets and the impact they generate when working with intelligence systems in a company. We will use examples from Simpl, a BNPL (Buy Now Pay Later) service, to illustrate their role in real-world applications. Control sets are often overlooked, but…

From Stethoscopes to PR Curves

By Yash Vardhan Gupta, Nikita Gupta on

A patient walks into Dr. House’s clinic coughing, feverish, and confused. Before anyone prescribes antibiotics, House leans back, smirks, and starts listing possibilities: infection, allergy, autoimmune flare, maybe even a rare parasite. This isn’t chaos—it’s differential diagnosis: a methodical, sometimes messy process of exploring every possible…